Recruiting Resources for Packs, Troops and Crews
STEP 1. Prepare
To successfully recruit new families, a well-planned and robust pack program is crucial. Use the below links to complete your Pack’s annual “Ideal Year of Scouting” plan. Once your program is planned a complement recruitment plan can be created. Use the below Pack Recruitment Playbook to work through your fall recruitment plans.
Use this planning tool to enter your unit’s recruiting event and get an easy checklist of items to prepare and promote for a great turn-out.
Download Recruitment Event Back dater Sample
Update your Unit information with new BSA registration fees. Register new families with these fees and collect remaining unit fees between now and the end of the calendar year.
Fee chart, effective August 2021 (includes National BSA registration fee and SVMBC insurance) – Click Here
Identify a few current families to serve as a the new member welcome team during your recruiting drive.
Learn about the New Member Coordinator Role
Scouters locally and around the country have great ideas to share with you!
SVMBC Fall Kick-off Week Videos (coming soon to our Youtube Recruiting Channel)
June 2021 Recruiting Webinar Video
June 2021 Recruiting Webinar Slide Deck
STEP 2. Invite
Successful recruitment happens when families have been invited to come. The most common response to “Why haven’t you joined Scouting” is “We’ve never been invited”. Many families see our posters, yard signs and fliers but it does not equate to an invitation. While they are important, the personal invite is the most successful recruitment tool.
Distribute flyers, posters and signs at schools, churches, community events, and public places.
Contact your District Executive or fill out this form for assistance with a custom order:
Find hi-res and current imagery at the BSA Brand Center for download:
STEP 3. Promote
It is important to promote your recruitment events early and often. This requires that your recruitment’s are scheduled with enough time to get the word out. Promotion of any recruitment should start 30 days before the event. Use the below Promotional Back Dater to successfully get the word out..
Order your materials here with coordinated help from your district executive.
Principal Survey – ask your principal what they need and how your unit can help
Tips for using Peachjar (a program used by many schools for sharing non-school events & activities)
Cub Scout Peachjar Flyer Template
STEP 4. Enroll
Everything done up to know has been so that new families are aware of how, when and where to join Scouting. It is important that every recruitment is set up so that new families can and want to sign up. Most families come to recruitment events with the intention of signing up. Use the below resources to ensure they do.
Welcome interested families and get their info right away with a sign up sheet (download). Contact your District Executive for a sign up roster, and registration packets.
STEP 5. Engage & Connect
It is important to engage new families quickly and consistently from the time they sign up. New families want to hear from you and are excited to start their Scouting adventure. Make sure they get connected with their den and receive personal invites to meetings and activities. Use the resources below to consistently engage with new families.
Welcome Email template – HERE
Welcome to Cub Scouts One-Pager – provide this easy-to-use document to new families to make sure they know key details and feel welcomed.
Scoutbook Parent Set Up tutorial (video link)
Cub Scout New Family Pamphlets:
Parent Orientation Agenda – HERE
Family Talent Survey (Cub Scouts)
Parent Talent Survey (Scouts BSA)
STEP 6. Deliver
Now it’s time to Deliver the Promise. It is important that all the fun and adventure that new families were promised happens. Follow your annual program plan and calendar and ensure families are having fun. If you do this Scouts will continue in the program year after year and parents will lean in and volunteer. Membership recruitment is not an extra thing that should be done it is an essential to ensure growth and depth in your Scout unit.