Closing out your 2020 sale & ordering prizes

Now that Popcorn is over, how do I close it out?

 1. Settle your account

You can download your invoice in the Popcorn Orders tab or the Acct. Summary tab. Remember that Trails End automatically does the accounting for online sales.  They credit your unit’s account for sales.

2. Get your Unit’s Money

Inside the Leader Portal, go to Account Summary.  Verity your banking information and Click Request Payout.  Trails End will send your profit to your bank account.

No, Trail’s End does not send checks for available payouts. If you have questions about finding your EIN/TIN, please email support@trails-end.com and they can assist. Please also note that adding your bank account is optional. You can always leave the funds there to pay down a future popcorn invoice.

3. Submit your Trails End Rewards for your Scouts

Two qualifications must be met before you can submit your Rewards order:

  1.    Scout sales total cannot exceed retail value of unit orders and online sales.
  2.    Popcorn invoice statement paid in full to council 

Here are the steps a unit leader must take to submit Trail’s End Rewards:

  1. Finalize Scout Sale Amounts
  •    Review totals and make sure they are correct 
  1. Review Final Amounts, Tiers, and Rewards Earned
  •    Go to Rewards page from left navigation menu
  1. Click Submit
  1. Make Sure your parents know how to get their rewards code.

Rewards will be released to Scout accounts 5 days after the unit leader submits the information unless flagged for further review. Once released, Scouts can claim their Amazon.com gift code through the app or their account on www.trails-end.com under the Rewards section. The redemption code will be displayed on screen. A history of redemption codes is also available at the bottom of the Rewards Page.

Give Thanks to our Heroes Challenge

New Challenge for  November 1-20

Daily Online Challenge winner- $25

Whole Challenge Winner- Help with popcorn distribution in person.

Help support local Scouting and provide popcorn to our local American Heroes!

This year has been a trying time for our community, but through it all, our local heroes – the firefighters, emergency responders, and health care workers to name a few – have been there to protect and serve our community. In past years, our popcorn sales donations provided gifts of popcorn for our military, but this year with the numerous challenges facing our local area, we wanted to recognize those who have been on the frontlines in our community.  

Over the next few weeks, we are challenging Scouts to ask friends and family to make an online donation through our Trail’s End popcorn campaign towards the American Heroes category.  They can donate as much or as little as they want. Donations received will purchase a gift of popcorn for our local heroes and help support your local Scouting unit and Scouting community.

From November 1 – 20, each day, the Scout who has the highest amount of American Heroes donations will win a $25 Amazon gift card. This challenge starts new each day for the daily winner and is cumulative from Nov. 1-20 for the whole challenge winner.  Only American Heroes donations received after November 1 will count in the contest. At the end of the campaign, the overall winner will be rewarded with the chance to participate in the delivery of the popcorn to our local American Heroes.

To help you or your scouts get started here is a sample note for Scouts to use in their emails/social media posts.

“Dear _____,

As a Scout I want to honor those American Heroes who serve our community.  In our popcorn sale you can choose to make a donation that will be passed on in the form of actual popcorn to a local agency that serves us.  Would you please join me in saying ‘thank you’ to the public servants in our community.  Additionally Scouting benefits and my unit benefits because this is, after all, a fundraiser. Please log on to my account and choose America Heroes donation. There are different dollar choices, so please choose the one that fits you best.”

Sign up now for a Popcorn Kickoff Meeting,  These are one-hour virtual meeting that will get you informed and ready to for the fall sale.

July 1 Update:

Get an earlier start this year!  Dust off your online username and password because new this year starting July 1, through August 15, Units will earn a 5% bonus (in an Amazon gift card) for Online sales.  You’ll need to register your unit Unit Commitment Tracker by August 1 to qualify.  There will be shipping July 3-5 (Happy Birthday USA!).


Order and Sales

July 1- Online and PreOrder Sales Begin
August 21- Orders Due Online
September 10 (Thursday)- Show and Sell Distribution
September 17- Place Order for more online
September 24- Popcorn Resupply Pickup
September 30- September Sales Payment Due
October 1- Place Order for more online
October 8- Popcorn Resupply Pickup
October 19- Warehouse open for returns
October 23- Place order for more online
October 23- Show and Sell Payment Deadline
November 5 (Thursday)- Take Order Distribution
November 20- Take Order Payment Deadline


Cheese Lover’s Collection Box

Salted Caramel Corn

Blazin’ Cheese

White Cheddar

Caramel Corn 11 oz. bag

Unbelievable Butter

Popping Corn

Heroes Donation

$35 each / $35 case (1)

$25 each/ $200 case(8)

$20 each/ $160 case (8)

$20 each / $160 case (8)

$10 each / $120 case (12)

$15 each/$120 case (12)

$15 each / $120 case (12)

Any Donation

Great Resources

To help plan your pack or troop budget, please use our program planner for troops and annual budget for packs.  This calculator will show your sales goal and sales potential.

  •  Program planning worksheet/budget and Sales goal calculator – HERE 
  •  Ordering Guide for First Time Kernels – HERE

To help with your unit Kickoff, customize this PowerPoint to your units needs and don’t stress out about recreating everything.

  • Unit Kickoff PowerPoint – HERE

90% of all the council popcorn information you will need to know is in the Popcorn Unit Guidebook.

  • 2020 Popcorn Kickoff Powerpoint – HERE
  • 2020  Popcorn Unit Guidebook – HERE
  • 2020 Take Order Form – HERE
  • Council Recognition Form – TBA

Scouts can participate in a variety of ways

Online Sales The single, safest way for a Scout to sell popcorn in 2020 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.

The Online Direct sale is also the safest and easiest method for units, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order. E-commerce in the United States grew by 49% in April vs. March, 2020, and more people are utilizing online purchases shipped to their homes as their preferred way to purchase household items.

  • The Online Direct sale will feature the same products sold in the traditional sale at
    traditional retail prices, plus additional Online Direct products;
  • Shipping will be paid by the customer at $7.99 for first item, plus only $0.99 for each
    additional item;

Show & Sell your den, pack or troop gets permission to sell in front of a retail store or in the local mall.  You set up a display with products for people to purchase as they walk by.

Take Order the most traditional way to sell popcorn; going door-to-door with the take order form, which you receive from your leader or council.

Show & Deliver you carry Trail’s End popcorn with you to show to your customers as you visit them.  The customer is able to select the products he or she wishes to buy from your product selection.

Corporate This is for savvy Scouts!  Selling to businesses is a great market to have big sells.  Whether the owner buys popcorn as gifts for their employees, or they allow the popcorn to be sold at the lobby or break room.

If you need more details then just the three steps above, here is a PowerPoint that will help you see how easy it is to get $100 extra per Scout for just sending out 10 emails.  It can really add up if 100% of your Scouts participate!

  • Tutorial on creation of Online sales – HERE



Our Council’s website should be your first stop to find the most up to date information on this council’s popcorn sale. The website will list all pertinent dates, contact information, and links to helpful information.


The Trails End Website   trails-end.com  is the next best place to find information on best practices, making the app work right, trails end rewards details, and much more.


Over 200 webinars will be offered this summer and fall for units and Scout parents to learn about the sale. Over 50 webinars are already sold out and we anticipate leaders from over 10,000 units will participate.

Highly successful unit leaders ($50,000+ and multiple years as leaders) and Scout parents will lead these interactive webinars where every question will be answered. Units participating in webinars in 2019 grew 11.2%!

A $20 Amazon.com gift card will be given to the first 5,000 top-selling units (who sold $7,500+ in 2019) who register and participate in a Webinar.


Facebook support is being enhanced in 2020 through the help of 15 successful unit leaders and parents serving as moderators and influencers. Last year, over 18,000 unit leaders and Scout parents utilized the Scout Popcorn Facebook support, and a significant increase in participation is expected this year.

Technical Training

Here are the PowerPoint that will help you to make your orders and online resources be a happy experience!

  • How to place your Show and Sell order – HERE
  • How to place your Take Order – HERE

Please contact your District Kernel if you have any questions with the online tools and system.

For More Information

Please contact your district kernel, district executive or email popcorn@svmbc.org.

Coyote Creek
District Kernels, Nandita Sreenivasan- (408) 828-0690, kanamahere@gmail.com
District Director, Dawna Wolfson- (408) 638-8358, dawna.wolfson@scouting.org

Loma Prieta
District Kernel, Michael Maher- (831) 251-6788, mwmaher@gmail.com
District Executive, Brandy Wright- (831) 428-6692, brandy.wright@scouting.org

District Kernel, Faroogh Quadri- (408) 622-8698, pioneerpopcorn1@gmail.com
District Executive, Jeff Lindenmuth- (408) 638-8350, jeff.lindenmuth@scouting.org

District Kernel, Kevin Barlow- (408) 749-0482, keedba@yahoo.com
Storefront Scheduling, Beth Leonard- (408) 530-0554, beth@slimy.com
District Executive, Anthony Pulliam- (831) 245-5895, anthony.pulliam@scouting.org

District Kernel, Katie Skinner- (408) 656-4260, ktpurple@yahoo.com
Sr. District Executive, Ken Schott- (408) 638-8328, Ken.Schott@scouting.org

San Benito
District Kernel, Pam Brister- (408) 835-7126, plbrister@gmail.com
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

Santa Lucia
District Kernel, Darcy Fowler- (831) 915-8940, darcy.wilson@Scouting.org
District Director, Marcell Vargas- (408) 638-8334, marcell.vargas@scouting.org

Exploring Kernel, Stephen Selberg- (408) 438-3935, stephen.selberg@me.com
Exploring Executive, Susan Vinh- (408) 638-8373, susan.vinh@scouting.org

Council Support:
Council General, Grant McCauley- (408) 499-4046, glmccauley@comcast.net
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org
District Director, Dawna Wolfson- (408) 638-8358, dawna.wolfson@scouting.org

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