Pop Rocks- All the Popcorn News that's fit to Pop!

July 13, 2021

Here we go!

From the Popcorn Kickoff Here are the answers to the questions I could not answer:

1. Free Online Shipping: $55 and up

2. When can units claim stores for Show and Sell scheduling from within the Leader Portal?  July 19-24

3. If a unit can’t fill a store that they claimed can it be released?  Yes. The unit can “delete” and “release ” it and it will be available for other units to claim.

4. After a unit has claimed a store, can the system provide the manager’s name and phone so the unit can contact him/her and confirm attendance details? The unit will be able to see all the details for the store and the shift once they claim it. We have finalized all the details with the store and the unit shouldn’t have to do any confirming, but the info will be there if they want to.


First.  Commit Online by June 30:

Units who commit online through the Popcorn Tracker by June 30 will have completed ½ the requirements to get an additional 3% commission in this fall’s Show and Sell/Take Order sales.  (The other requirement is to attend one of the Popcorn Kickoff sessions during the July Fall Program Kickoff).

Here is the link.

Second.  Attend a Trails End Webinar:
Trails End has learned that Units who have their Kernel trained end up having a better sale.  To that end Trails End has created two sets of Kernel Webinars.  One set is for New Kernels and one set if for returning Kernels.  Both Sets of webinars have dates for June only.  Click the link below and start learning from Trails End how to use their tools to plan and execute an excellent sale. https://www.trails-end.com/webinars


Order and Sales



   June 30

Online Commitment Deadline

   July 12-16

Popcorn Kickoff/Fall Program Kickoff


Order #1  (Early Bird)

   August  2

Early Bird Orders Due Online

August 19

Early Bird Distribution


Order #2 (Regular Schedule)

August 20

Orders due online

September 10

Popcorn Distribution to Units- both warehouses

September 16

Popcorn Resupply #1

September 23

Popcorn Resupply #2

 September 30

Mid-Sale Popcorn Payment

   September 30

Popcorn Resupply #3 and Popcorn Amnesty Day

October 7

Popcorn Resupply #4

October 14

Popcorn Resupply #5 and Popcorn Return


Final Order (formerly known as Take Order)

   October 15

      Units order due online

   October 18

      Warehouse Open for returns- final day

October 22

Payment due & Scout Prizes can be submitted (to get in time for Black Friday!)

October 31

Online sales scorekeeping ends for prize calculation.  Keep selling though

November 4

Take Order Distribution to Units

November 29

Take Order Payment Due

December TBA

$1,500 Club Event



Great Resources

To help plan your pack or troop budget, please use our program planner for troops and annual budget for packs.  This calculator will show your sales goal and sales potential.

  •  Program planning worksheet/budget and Sales goal calculator – HERE 
  •  Ordering Guide for First Time Kernels – HERE

To help with your unit Kickoff, customize this PowerPoint to your units needs and don’t stress out about recreating everything.

  • Unit Kickoff PowerPoint – HERE

90% of all the council popcorn information you will need to know is in the Popcorn Unit Guidebook.

  • 2021 Popcorn Kickoff Powerpoint – HERE
  • 2021  Popcorn Unit Guidebook – HERE
  • 2021 Storefront Reservation Guide- HERE
  • 2021 Take Order Form – HERE

Scouts can participate in a variety of ways

Online Sales The single, safest way for a Scout to sell popcorn in 2021 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.

The Online Direct sale is also the safest and easiest method for units, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order. 

Show & Sell your den, pack or troop gets permission to sell in front of a retail store or in the local mall.  You set up a display with products for people to purchase as they walk by.

Take Order the most traditional way to sell popcorn; going door-to-door with the take order form, which you receive from your leader or council.

Show & Deliver you carry Trail’s End popcorn with you to show to your customers as you visit them.  The customer is able to select the products he or she wishes to buy from your product selection.

Corporate This is for savvy Scouts!  Selling to businesses is a great market to have big sells.  Whether the owner buys popcorn as gifts for their employees, or they allow the popcorn to be sold at the lobby or break room.

If you need more details then just the three steps above, here is a PowerPoint that will help you see how easy it is to get $100 extra per Scout for just sending out 10 emails.  It can really add up if 100% of your Scouts participate!

  • Tutorial on creation of Online sales – HERE


Our Council’s website should be your first stop to find the most up to date information on this council’s popcorn sale. The website will list all pertinent dates, contact information, and links to helpful information.

The Trails End Website, trails-end.com, is the next best place to find information on best practices, making the app work right, trails end rewards details, and much more.

Over 200 webinars will be offered this summer and fall for units and Scout parents to learn about the sale. Over 50 webinars are already sold out and we anticipate leaders from over 10,000 units will participate.

Highly successful unit leaders ($50,000+ and multiple years as leaders) and Scout parents will lead these interactive webinars where every question will be answered. Units participating in webinars in 2019 grew 11.2%!

A $20 Amazon.com gift card will be given to the first 5,000 top-selling units (who sold $7,500+ in 2019) who register and participate in a Webinar.

Facebook support is being enhanced in 2020 through the help of 15 successful unit leaders and parents serving as moderators and influencers. Last year, over 18,000 unit leaders and Scout parents utilized the Scout Popcorn Facebook support, and a significant increase in participation is expected this year.

Here are the PowerPoint that will help you to make your orders and online resources be a happy experience!

  • How to place your Show and Sell order - HERE
  • How to place your Take Order - HERE

Please contact your District Kernel if you have any questions with the online tools and system.

For More Information

Please contact your district kernel, district executive or email popcorn@svmbc.org.

District Kernels, Nandita Sreenivasan- (408) 828-0690, kanamahere@gmail.com
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

District Kernel, Michael Maher- (831) 251-6788, mwmaher@gmail.com
District Executive, Brandy Wright- (831) 428-6692, brandy.wright@scouting.org

District Kernel, Faroogh Quadri- (408) 622-8698, pioneerpopcorn1@gmail.com
Field Director, Jose Martinez- (408) 638-8322, jose.martinez@scouting.org

District Kernel, Kevin Barlow- (408) 749-0482, keedba@yahoo.com
Storefront Scheduling, Beth Leonard- (408) 530-0554, beth@slimy.com
District Executive, Anthony Pulliam- (831) 245-5895, anthony.pulliam@scouting.org

District Kernel, Katie Skinner- (408) 656-4260, ktpurple@yahoo.com
Sr. District Executive, Ken Schott- (408) 638-8328, Ken.Schott@scouting.org

District Kernel, Pam Brister- (408) 835-7126, plbrister@gmail.com
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

District Kernel, Darcy Fowler- (831) 915-8940, darcy.wilson@Scouting.org
District Director, Marcell Vargas- (408) 638-8334, marcell.vargas@scouting.org

Exploring Kernel, Stephen Selberg- (408) 438-3935, stephen.selberg@me.com
Exploring Executive, Susan Vinh- (408) 638-8373, susan.vinh@scouting.org

Council General, Grant McCauley- (408) 499-4046, glmccauley@comcast.net
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

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