Register online with the Unit Commitment Tracker! Click Here

Sign up now for a Popcorn Kickoff Meeting,  These are one-hour virtual meeting that will get you informed and ready to for the fall sale.

July 1 Update:

Get an earlier start this year!  Dust off your online username and password because new this year starting July 1, through August 15, Units will earn a 5% bonus (in an Amazon gift card) for Online sales.  You’ll need to register your unit Unit Commitment Tracker by August 1 to qualify.  There will be shipping July 3-5 (Happy Birthday USA!).


Order and Sales

July 1- Online and PreOrder Sales Begin
August 21- Orders Due Online
September 10 (Thursday)- Show and Sell Distribution
September 17- Place Order for more online
September 24- Popcorn Resupply Pickup
September 30- September Sales Payment Due
October 1- Place Order for more online
October 8- Popcorn Resupply Pickup
October 19- Warehouse open for returns
October 23- Place order for more online
October 23- Show and Sell Payment Deadline
November 5 (Thursday)- Take Order Distribution
November 20- Take Order Payment Deadline


Cheese Lover’s Collection Box

Salted Caramel Corn

Blazin’ Cheese

White Cheddar

Caramel Corn 11 oz. bag

Unbelievable Butter

Popping Corn

Heroes Donation

$35 each / $35 case (1)

$25 each/ $200 case(8)

$20 each/ $160 case (8)

$20 each / $160 case (8)

$10 each / $120 case (12)

$15 each/$120 case (12)

$15 each / $120 case (12)

Any Donation

Great Resources

To help plan your pack or troop budget, please use our program planner for troops and annual budget for packs.  This calculator will show your sales goal and sales potential.

  •  Program planning worksheet/budget and Sales goal calculator – HERE 
  •  Ordering Guide for First Time Kernels – HERE

To help with your unit Kickoff, customize this PowerPoint to your units needs and don’t stress out about recreating everything.

  • Unit Kickoff PowerPoint – HERE

90% of all the council popcorn information you will need to know is in the Popcorn Unit Guidebook.

  • 2020 Popcorn Kickoff Powerpoint – HERE
  • 2020  Popcorn Unit Guidebook – HERE
  • 2020 Take Order Form – HERE
  • Council Recognition Form – TBA

Scouts can participate in a variety of ways

Online Sales The single, safest way for a Scout to sell popcorn in 2020 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.

The Online Direct sale is also the safest and easiest method for units, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order. E-commerce in the United States grew by 49% in April vs. March, 2020, and more people are utilizing online purchases shipped to their homes as their preferred way to purchase household items.

  • The Online Direct sale will feature the same products sold in the traditional sale at
    traditional retail prices, plus additional Online Direct products;
  • Shipping will be paid by the customer at $7.99 for first item, plus only $0.99 for each
    additional item;

Show & Sell your den, pack or troop gets permission to sell in front of a retail store or in the local mall.  You set up a display with products for people to purchase as they walk by.

Take Order the most traditional way to sell popcorn; going door-to-door with the take order form, which you receive from your leader or council.

Show & Deliver you carry Trail’s End popcorn with you to show to your customers as you visit them.  The customer is able to select the products he or she wishes to buy from your product selection.

Corporate This is for savvy Scouts!  Selling to businesses is a great market to have big sells.  Whether the owner buys popcorn as gifts for their employees, or they allow the popcorn to be sold at the lobby or break room.

If you need more details then just the three steps above, here is a PowerPoint that will help you see how easy it is to get $100 extra per Scout for just sending out 10 emails.  It can really add up if 100% of your Scouts participate!

  • Tutorial on creation of Online sales – HERE



Our Council’s website should be your first stop to find the most up to date information on this council’s popcorn sale. The website will list all pertinent dates, contact information, and links to helpful information.


The Trails End Website   trails-end.com  is the next best place to find information on best practices, making the app work right, trails end rewards details, and much more.


Over 200 webinars will be offered this summer and fall for units and Scout parents to learn about the sale. Over 50 webinars are already sold out and we anticipate leaders from over 10,000 units will participate.

Highly successful unit leaders ($50,000+ and multiple years as leaders) and Scout parents will lead these interactive webinars where every question will be answered. Units participating in webinars in 2019 grew 11.2%!

A $20 Amazon.com gift card will be given to the first 5,000 top-selling units (who sold $7,500+ in 2019) who register and participate in a Webinar.


Facebook support is being enhanced in 2020 through the help of 15 successful unit leaders and parents serving as moderators and influencers. Last year, over 18,000 unit leaders and Scout parents utilized the Scout Popcorn Facebook support, and a significant increase in participation is expected this year.

Technical Training

Here are the PowerPoint that will help you to make your orders and online resources be a happy experience!

  • How to place your Show and Sell order – HERE
  • How to place your Take Order – HERE

Please contact your District Kernel if you have any questions with the online tools and system.

For More Information

Please contact your district kernel, district executive or email popcorn@svmbc.org.

Coyote Creek
District Kernels, Nandita Sreenivasan- (408) 828-0690, kanamahere@gmail.com
District Director, Dawna Wolfson- (408) 638-8358, dawna.wolfson@scouting.org

Loma Prieta
District Kernel, Michael Maher- (831) 251-6788, mwmaher@gmail.com
District Executive, Brandy Wright- (831) 428-6692, brandy.wright@scouting.org

District Kernel, Faroogh Quadri- (408) 622-8698, pioneerpopcorn1@gmail.com
District Executive, Jeff Lindenmuth- (408) 638-8350, jeff.lindenmuth@scouting.org

District Kernel, Kevin Barlow- (408) 749-0482, keedba@yahoo.com
Storefront Scheduling, Beth Leonard- (408) 530-0554, beth@slimy.com
District Executive, Anthony Pulliam- (831) 245-5895, anthony.pulliam@scouting.org

District Kernel, Katie Skinner- (408) 656-4260, ktpurple@yahoo.com
Sr. District Executive, Ken Schott- (408) 638-8328, Ken.Schott@scouting.org

San Benito
District Kernel, Pam Brister- (408) 835-7126, plbrister@gmail.com
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

Santa Lucia
District Kernel, Darcy Fowler- (831) 915-8940, darcy.wilson@Scouting.org
District Director, Marcell Vargas- (408) 638-8334, marcell.vargas@scouting.org

Exploring Kernel, Stephen Selberg- (408) 438-3935, stephen.selberg@me.com
Exploring Executive, Susan Vinh- (408) 638-8373, susan.vinh@scouting.org

Council Support:
Council General, Grant McCauley- (408) 499-4046, glmccauley@comcast.net
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org
District Director, Dawna Wolfson- (408) 638-8358, dawna.wolfson@scouting.org

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