Scouts can participate in a variety of ways

Online Sales The single, safest way for a Scout to sell popcorn in 2021 is through the Online Direct Sale method. This method eliminates any face-to-face contact with the general public, as well as the risk of handling product or cash.

The Online Direct sale is also the safest and easiest method for units, in that there is no handling of product, since popcorn is shipped directly to consumers, and payment for popcorn is received by credit or debit card at the time of the order. 

Show & Sell your den, pack or troop gets permission to sell in front of a retail store or in the local mall.  You set up a display with products for people to purchase as they walk by.

Take Order the most traditional way to sell popcorn; going door-to-door with the take order form, which you receive from your leader or council.

Show & Deliver you carry Trail’s End popcorn with you to show to your customers as you visit them.  The customer is able to select the products he or she wishes to buy from your product selection.

Corporate This is for savvy Scouts!  Selling to businesses is a great market to have big sells.  Whether the owner buys popcorn as gifts for their employees, or they allow the popcorn to be sold at the lobby or break room.

If you need more details then just the three steps above, here is a PowerPoint that will help you see how easy it is to get $100 extra per Scout for just sending out 10 emails.  It can really add up if 100% of your Scouts participate!

  • Tutorial on creation of Online sales – HERE



Order and Sales

June 30

Online Commitment Deadline

July 12-16

Popcorn Kickoff/Fall Program Kickoff


Order #1  (Early Bird)

August  2

Early Bird Orders Due Online

August 19

Early Bird Distribution


Order #2 (Regular Schedule)

August 20

Orders due online

September 10

Popcorn Distribution to Units- both warehouses

September 16

Popcorn Resupply #1

September 23

Popcorn Resupply #2

September 30

Mid-Sale Popcorn Payment

September 30

Popcorn Resupply #3 and Popcorn Amnesty Day

October 7

Popcorn Resupply #4

October 14

Popcorn Resupply #5 and Popcorn Return


Final Order (formerly known as Take Order)

October 15

Units order due online

October 18

Warehouse Open for returns- final day

October 22

Payment due & Scout Prizes can be submitted (to get in time for Black Friday!)

October 31

Online sales scorekeeping ends for prize calculation.  Keep selling though

November 4

Take Order Distribution to Units

November 29

Take Order Payment Due

December TBA

$1,500 Club Event

Pop Rocks- All the Popcorn News that's fit to Pop!

Give Thanks to our Heroes

November  4 -25

Daily Online Challenge- $20

Campaign winner- help distribute popcorn to local American Heroes


It’s time to give thanks to all the employees who serve our community. Think about the firefighters, police, nurses, military and doctors, to name a few. In the past our sales have gone toward the military, but this year we will again thank all the other community servants.  This challenge is to ask friends and family to make an online donation towards the American Heroes category.  They can donate as much or as little as they want.

Each day the Scout who has the highest number of American Heroes donations wins a $25 Amazon gift card.

To aid you in your campaign, Trails End is sweetening the pot.  From November 4-7  Scouts will earn 2 points for each dollar sold via Online Direct instead of 1.5 points.

Additionally, there is a Bonus Point Boost going through the end of the month.  For Scouts having less than $1,000 in sales as of October 5 (but at least one sale), qualifying Scouts can earn 250 bonus points by adding an additional $500 in sales by December 1.



Sample language for Scouts to use in their emails/social media posts.


As a Scout I want to honor those American Heroes who serve our community.  In our popcorn sale you can choose to make a donation that will be donated to a local agency that serves us.  Would you please log on to my account and choose America Heroes donation?  There are different dollar choices, so please choose the one that fits you best.”


October 21st – Final Sales Details

Now that Popcorn is over, how do I close it out?

 1. Settle your Account

You can download your invoice in the Popcorn Orders tab or the Acct. Summary tab. Remember that Trails End automatically does the accounting for online sales.  They credit your unit’s account for sales. 

2. Get your Unit’s Money

Inside the Leader Portal, go to Account Summary.  Verity your banking information and Click Request Payout.  Trails End will send your profit to your bank account.

Note – Trail’s End does not send checks for available payouts. If you have questions about finding your EIN/TIN, please email support@trails-end.com and they can assist. Please also note that adding your bank account is optional. You can always leave the funds there to pay down a future popcorn invoice.

3. Get the Scouts their Prizes

Two qualifications must be met before you can submit your Rewards order:

  1.    Scout sales total cannot exceed retail value of unit orders and online sales.
  2.    Popcorn invoice statement must be paid in full to council 

Here are the steps a unit leader must take to submit Trail’s End Rewards:

  1. Finalize Scout Sale Amounts – Review totals and make sure they are correct 
  1. Review Final Amounts, Tiers, and Rewards Earned – Go to Rewards page from left navigation menu
  1. Click Submit
  1. Make Sure your parents know how to get their rewards code.

Rewards will be released to Scout accounts 5 days after the unit leader submits the information unless flagged for further review. Once released, Scouts can claim their Amazon.com gift code through the app or their account on www.trails-end.com under the Rewards section. The redemption code will be displayed on screen. A history of redemption codes is also available at the bottom of the Rewards Page.


September 8th Popcorn Update:

Our first winners from the Daily Ace sales competition from Tuesday, Sept 7 are
1. Beckett F from Pack 32 with $434.92
2. Connor K Troop 286
3. Liam S. Troop 286

Beckett will receive a $20 Amazon card for his efforts. Keep up the good work Scouts. check in tomorrow for the next winner.

As a reminder, Trails End uses GMT (Greenwich Mean Time) as the clock in their calendar. Thus, daily scores start at 5:00 pm (the day before) and go until 4:59 pm (the day of).

Secondly, reminder for popcorn pick up this Friday, September 10. In San Jose times will be 4:00 pm -8:00 pm at 1401 Parkmoor Ave. In Castroville, it will be 4:00-6:30 pm at 11345 Commercial Parkway.

September 2

Announcing the fall 2021 Popcorn Online Sales Incentive

Beginning with sales Tuesday 9/7/2021 and we will be reporting beginning 9/8 the top 3 online popcorn sellers each day by total sales volume (dollars).  Each day’s winner will be sent (emailed) a $20 amazon gift “card” (really a gift code).  The campaign will run through September 30. The daily winners will be posted on the SVMBC Popcorn facebook page.

The Top Ace Seller icon you see above will be made into a patch that will be awarded to each Scout who sells $2,021 in online sales as of November 1.


August 26

1.    How to
EFFECTIVELY Sell Popcorn Online –
Selling popcorn online is easy because you don’t handle product or money.  It’s also safe from Covid.  If this is the best method for you and your
family, here are some pointers on how to maximize your time.

a.    Once
your Scout’s Trails End (TE) page is set up you can choose
to send emails or texts from within the account to friends and family.  New this year you can also grant the app on a
smart phone access to your contact list and it will automatically send messages
to everyone there in.  This automaton can
be customized to once, every week, or every month. One drawback from this
method is that messages come from Trails End, not your family

b.    You
can also take your Scout’s unique TE code and use it to craft personal emails
and include the code and a link to the TE website to order.  This is good because you can personalize everything
and send to who you want.  Because the
email comes from you and your family it is more likely to be opened and elicit
a positive response—sale

c.    Door
Hangers. You can also print your Scout’s code and the TE Web Address on a
customized door hanger or flyer.  The
flyer is then handed out to neighbors. 
They can order at their leisure and know that they are supporting a
Scout in their neighborhood.

Selling popcorn online is easy, but not picking
money off a tree.  Like any project the
more time and effort you put into it, the greater payoff you will get.  Remember to go back to friends and family
again and again, and say thank you when someone helps you earn your way through


2.      How
to set up your Bank Account
One of the first things a unit will need to do if they are new to selling
popcorn is set up their bank account in the system so they “get their money”.  In the Leader Portal at trails-end.com, click
on the Unit Info account and then on Manage Unit W9 Information and Manage Unit
Bank Account. In both spots unit leaders will need to enter the necessary
information to connect their Unit’s Popcorn Account with Trails End to their
bank.  At the end of the season, when
your unit has a credit, you can request a payout to your bank account.

Trails End has a training video so you
can learn online.  In their Youtube
video, the section about W9s and Bank accounts starts at the 6:40 time mark in
the 24 minute video


3.      Upcoming

a.    August
31- Webinar
How to Sell popcorn online

b.   September
10- Popcorn Distribution

August 19

How to sell $1,000 in Under 8 Hours

5 minutes- Download the Trails End App, register an account if you don’t already have one, and personalize your account.  Set a goal, add pictures, and a short bio telling customers why you’re fundraising.

10 minutes- Utilize the new Autoshare feature of the Trail’s End App to ask your prior customers and phone contacts to support your adventures again this year.  You can choose from one-time, 30 day, 60 day, and 90 day sharing campaigns that includes emails and/or text messages.  5 -$65 sales = $325

4 hours- Sign up and sell for at least 4 storefront hours in the Trails End App.  The average Scout sells over $125/hr at storefronts.  4x $125= $500

3 hours- Go door-to-door in your neighborhood, with or without product, and ask your neighbors for their support. Scouts sell $100/hr on average.  3x $100= $300

8 hours  $325+$500+300=$1,125.  Time well spent!


Great Resources

To help plan your pack or troop budget, please use our program planner for troops and annual budget for packs.  This calculator will show your sales goal and sales potential.

  •  Program planning worksheet/budget and Sales goal calculator – HERE 
  •  Ordering Guide for First Time Kernels – HERE

To help with your unit Kickoff, customize this PowerPoint to your units needs and don’t stress out about recreating everything.

  • Unit Kickoff PowerPoint – HERE

90% of all the council popcorn information you will need to know is in the Popcorn Unit Guidebook.

  • 2021 Popcorn Kickoff Powerpoint – HERE
  • 2021  Popcorn Unit Guidebook – HERE
  • 2021 Storefront Reservation Guide- HERE
  • 2021 Take Order Form – HERE


Our Council’s website should be your first stop to find the most up to date information on this council’s popcorn sale. The website will list all pertinent dates, contact information, and links to helpful information.

The Trails End Website, trails-end.com, is the next best place to find information on best practices, making the app work right, trails end rewards details, and much more.

Over 200 webinars will be offered this summer and fall for units and Scout parents to learn about the sale. Over 50 webinars are already sold out and we anticipate leaders from over 10,000 units will participate.

Highly successful unit leaders ($50,000+ and multiple years as leaders) and Scout parents will lead these interactive webinars where every question will be answered. Units participating in webinars in 2019 grew 11.2%!

A $20 Amazon.com gift card will be given to the first 5,000 top-selling units (who sold $7,500+ in 2019) who register and participate in a Webinar.

Facebook support is being enhanced in 2020 through the help of 15 successful unit leaders and parents serving as moderators and influencers. Last year, over 18,000 unit leaders and Scout parents utilized the Scout Popcorn Facebook support, and a significant increase in participation is expected this year.

Here are the PowerPoint that will help you to make your orders and online resources be a happy experience!

  • How to place your Show and Sell order - HERE
  • How to place your Take Order - HERE

Please contact your District Kernel if you have any questions with the online tools and system.

For More Information

Please contact your district kernel, district executive or email popcorn@svmbc.org.

District Kernels, Nandita Sreenivasan- (408) 828-0690, kanamahere@gmail.com
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

District Kernel, Michael Maher- (831) 251-6788, mwmaher@gmail.com
District Director, Anthony Pulliam- (831) 245-5895, anthony.pulliam@scouting.org

District Kernel, Faroogh Quadri- (408) 622-8698, pioneerpopcorn1@gmail.com
Field Director, Jose Martinez- (408) 638-8322, jose.martinez@scouting.org

District Kernel, Kevin Barlow- (408) 749-0482, keedba@yahoo.com
Storefront Scheduling, Beth Leonard- (408) 530-0554, beth@slimy.com
District Director, Anthony Pulliam- (831) 245-5895, anthony.pulliam@scouting.org

District Kernel, Katie Skinner- (408) 656-4260, ktpurple@yahoo.com
Sr. District Executive, Ken Schott- (408) 638-8328, Ken.Schott@scouting.org

District Kernel, Pam Brister- (408) 835-7126, plbrister@gmail.com
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

District Kernel, Darcy Fowler- (831) 915-8940, darcy.wilson@Scouting.org
District Director, Marcell Vargas- (408) 638-8334, marcell.vargas@scouting.org

Exploring Kernel, Stephen Selberg- (408) 438-3935, stephen.selberg@me.com
Exploring Executive, Susan Vinh- (408) 638-8373, susan.vinh@scouting.org

Council General, Grant McCauley- (408) 499-4046, glmccauley@comcast.net
Field Director,  Steve Solberg- (408) 638-8357, steve.solberg@scouting.org

Translate »